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One of the most important aspects of Search Engine Optimization (SEO) for your blog is incoming links, which is links from someone else’s website to yours. The more links pointing to your blog, the better!
In the past webmasters preferred reciprocal link exchange, which basically means if you link to me, I’ll link back to you. Most of these links will then be stored on a single page with hundreds of other reciprocal links, or in a link directory separate from the site itself.
While is lasted, reciprocal link exchange worked in most online niche markets. But Google started discounting reciprocal link exchange as it started to get abused, especially with low quality websites that started invading the Internet soon after Google Adsense was introduced.
Most experts now agree that a single one-way link to your site is worth more than a dozen reciprocal links. But that doesn’t mean that exchanging links is dead; it’s just been altered and automated.
Enter 3-way link exchange. It’s simple, Site A links to Site B, and Site C then links to Site A.
This way, the sites are not seen as trying to game the search engine for higher rankings. When Google visits Site A, it does not find a link to Site C, and yet site C itself links to Site A. Done properly, this type of link exchange can help improve the search engine rankings of all 3 sites.
And one way you can implement 3-way linking easily is by being a member of 3WayLinks, a genius inception by Jonathan Leger.
However, the search engines got smart, and they can also detect 3-way link exchanges if it’s not done properly. To create a successful 3-way link exchange you need to fulfil the following:
- Quality sites only – all sites must be of reasonable quality, with real content and not blacklisted
- Varied anchor text – the text you use to link to your site should not be the same on every site. You should have at least 2-4 variations.
- Varied IP addresses – the more varies the IP address, the better. 10 sites on the same IP address could all belong to the same person or company and hence the linking is probably artificial
- Natural expansion – the amount of links to and from your site should increase gradually, as it would in the natural linking environment
- No ‘footprint’ – most software or program will leave a link “Powered by…” and this is no good because as more people use the same software it may appear to be mass-generated
3WayLinks solves all these problems by allowing you to add your site to an existing network of reasonable to high quality websites as part of a 3-way link exchange. You can specify a few anchor texts for your link, and you’ll be provided with a PHP page that you should upload to your site.
Then, make sure that the PHP page is linked to from one of your main pages to activate your listing in 3WayLinks.
Once you’ve done that, links will be added to your page gradually and you’ll eventually end up with a directory that looks like this:
It’s important to remember that you cannot do this with regular link-exchange software or programs, because the linking in 3WayLinks is random. This make it look as if the linking is natural.
Most of the members in 3WayLinks are reporting an increased search engine ranking after using the system. It obviously works, but the main thing here is the cost- at $47 a month (up to 50 sites) it’s an extremely good deal.
The good news is that it saves you a lot of time, especially since 61% of the sites (at the time of writing) have a Google PageRank of 1 or more. 12% of the sites have a PR of 4 and above. We all know how difficult it can be to get links from stuck-up website owners whose attitudes seems to change the moment they get a high-PR blog.
With a new blog people are willing to exchange links or blogrolls, but the moment their site hits a PR 4 or 5, they start asking you to pay to have your links on their blog. Using 3-Way Linking certainly solves all the headaches.
Compared to using other link building programs like Text Link Ads it’s still cheaper and more efficient to use 3WayLinks.
As a member of the site, you’ll also have access to their link building guide. Make sure you read that to get a better grip on building 3-way linking campaigns.
The good news about using 3WayLinks by Jon Leger is that the moment your blog gets a PR4, your listing is not counted to your total which means that you can add another blog in there at absolutely no extra cost.
Jon rewards high-ranking blogs by giving them free listings, and by doing that he also keeps a good balance of new blogs vs established high-PR blogs in his 3-way linking network.
Info / sign-up: 3-Way Link Exchange
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