Every blogger who checked their Alexa rankings today would be in for a surprise. Alexa has just completed making some major changes to their ranking algorithm, and possibly any other service that relies on their ranking would also be effected.
In recent months we’ve heard from our Alexa users that understanding Internet usage beyond Alexa Toolbar users was increasingly of interest. Ask and you shall receive!
We listened to your suggestions, and we believe that our new rankings system is much closer to what you asked for. We now aggregate data from multiple sources to give you a better indication of website popularity among the entire population of Internet users.
In the past, Internet marketing or “make money online” type of blogs generally had much higher Alexa traffic rankings simply because more people in that market used the Alexa toolbar. With these recent changes, I believe Alexa has become a more reliable tool for estimating a website’s real traffic and overall ranking on the Internet.
I assume that most blogs in the “make money online” niche would have taken a hit, and blogs in other niche markets would have seen their rankings increase.
Loading ...
{ 1 comment… read it below or add one }
that explains the sudden drop of my alexa rankings the other day.. thanks for the info