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Auction Ads - Google Adsense Alternative
It’s no secret that while Google Adsense may be great, it’s not the absolute best way to make money for certain type of blogs. If you’re blogging in a certain niche market, AuctionAds may be your best alternative to Google Adsense.
Unlike Adsense which is contextual advertising, Auction Ads is keyword-based. You are allowed to use AuctionAds on the same page you’re displaying Google Adsense.
Here’s an actual, live ad from my account:
You can click on that ad all you want, and I get nothing. This is because unlike Google Adsense, Auction Ads is a CPA (Cost Per Action) network, which means that you get paid only when the visitor performs a desired action.
In the case of Auction Ads, that action would be making a bid on Ebay for the items you displayed on your blog or website. Here’s a quote from their FAQ page:
When your site’s visitors click on an Auction Ad listing and take an action on eBay you earn cash. Actions are defined as a Winning Bid, a Buy-it-Now or a confirmed user registration. AuctionAds is committed to paying out a minimum of 100% of eBay commission revenue.
Auction Ads gives access to the US Ebay market for international affiliates who were previously rejected from the program.
How Does It Work?
As you can see in the image, you first specify a keyword that you want to target, and the program will display Ebay items related to your keywords. As for ad block, you’ll find that the ad dimensions are exactly those used by Google Adsense. It’s safe to say that these dimensions are now considered to be industry standards for web-based advertising. It will also mean that you can remove an Adsense block and pop-in an Auction Ads block without having to edit your theme or template.
As with Google Adsense, you can also customize the look & feel of your ad blocks to make them match the color schemes of your website.
Is This Good News for You?
Before you get all excited and show the middle finger to Google, let’s see if this type of advertising will work on your blog.
According to Darren Rowse, this type of ad is extremely suitable if there’s a healthy second-hand market for the niche that you’re targeting. In other words, if your readers will spend money on second-hand items on Ebay, you’re in luck with Auction Ads.
Here are some of the comments from people who have tried Auction Ads:
1… I’ve noticed that the auction ads get a lot more clicks than Google ads, however, I earn much less from them. In other words, lots of lookers, not a lot of buyers.
2… I’ve been using AuctionAds (and its Shoemoneyads predecessor) since day one to monetize some of my sites. From my experience, the value and effectiveness of AuctionAds as a monetization solution depends heavily on your niche. If you are focusing on a tight niche with high resale / collector values, you can do well with AuctionAds. Think hobbies.
3… AuctionAds has been working AWESOME for us. We have a great golf oriented website and just no way to monetize it. AuctionAds was a true blessing in disguise! For April we made over 25,000.00$
According to John Chow:
Because the ads are mostly product related, AuctionAds will work best on shopping or product review sites like The TechZone. However, the service maybe used for non-product sites and blogs. eBay sells enough stuff that you should be able to find something that will match your site.
Signup for Auction Ads - Click Here
Other useful materials:
- PHP script to randomize the keywords / ads for Auction Ads
- Third party tools, plugins and add-ons for Auction Ads
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Gobala Krisnan is a direct-response marketer turned blogger who makes over $10,000 a month from his blog empire. If you want to make money online from blogs, he is the only person who can reveal the secret of merging time-tested direct marketing strategies with web 2.0 traffic. Read more about him >>
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