Aweber / Feedburner Integration is Good News For Marketers

Yesterday I noticed my Feedburner count went from 606 to 12, 744 overnight, but I wasn’t surprised.

Andy Beard reported in late January that this is a possibility; the only surprise was that it happened so soon and so quietly. Neither Aweber nor Feedburner have officially announced the new feature on their blogs. However, this could be the reason why Aweber’s been announcing so many scheduled maintenance’s on their blog.

Now, any email list on Aweber that is using the blog broadcast feature from your RSS feeds gets displayed on Feedburner’s total stats count:

Some bloggers like Yaro Starak, Alex Sysoeff and me aren’t 100% pure bloggers who depend solely on FeedBurner, pure blog traffic or even pure blog monetization for that matter. We have our own products that are promoted by affiliates. We do direct marketing, email marketing and other forms of Internet marketing. For this “integrated marketing”, Aweber is one of our favorite tools to do the job of communicating with subscribers and customers alike.

In fact on ProfitBlogger.com I posted a few months back that I had reached 10,400 non-RSS subscribers using Aweber – but when it came to show and tell, there was nothing I can do to give social proof or brag about it like other blogger who use Feedburner exclusively.

Now, you have 3 options on building a blog readership:

1. RSS feeds accessed by various RSS readers
2. Feedburner emails delivered daily, automatically
3. Aweber blog broadcast feature, delivered on your own schedule

Unlike the Feedburner email subscription however, the Aweber blog broadcast feature gives you much more control over your list. You can send them email promotions without having to write a blog post and for “integrated marketers” like myself this is really good news.

Also, Aweber recently upgraded their service to give you more flexibility:

With the upgraded features, you can:

1. Choose to send out an email when the number of post reaches “X”, either automatically or manually
2. Choose to send out broadcasts on a certain day(s) of the month, either automatically or manually
3. Choose to include your broadcast to your other lists not using the blog broadcast feature, but this can be done only manually
4. Send out emails in pure text, HTML or both (I do this in an ezine format)
5. Full reporting on your broadcast – includes delivery rate, open-rate, click-though rate, and spam reports

This is a really smart move by Aweber, as now more bloggers would sign-up for Aweber and use their blog broadcast feature. Although Aweber isn’t free, at least now you can build your overall readership with an additional option, and show it off to other bloggers!

(If you want to implement the same thing I’m doing on ProfitBlogger.com read this blog post to understand how it works.)

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Tagged as: aweber, broadcast, feedburner, rss