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  • Become Automation-Minded

    April 20, 2007 | By Gobala Krishnan |

    If something seems repetitious, routine or more importantly, if it takes you away from building your business, then find a way to automate it. Of course, you can hire the right people to do a lot of it for you. With the halo of the Internet and technology in general, it has never been easier and more affordable to do so. There are many tools now at your disposal.

    If you want to create fortune on the internet, adopt an attitude of growing a business rather than being in one. If you are merely “in business,” you will be continually hampered in your quest. Instead, you must focus your attention on marketing it, growing it and expanding it.

    Be constantly on the alert - always searching for new, different and better ways of simplifying and automating as much as you possibly can. Systematize and streamline whenever possible. Develop efficient business delivery systems that will handle the bulk of the work for you.

    If you want to know the areas you will need to automate, some include:

    • Testing new marketing ideas;
    • Handling customer service issues;
    • Managing email, bulk email and replies;
    • Processing orders, including e-commerce;
    • Fulfilling orders and managing inventory;
    • Developing and optimizing websites;
    • Administering (your own) affiliate programs;
    • Coordinating back-end programs;
    • Implementing marketing strategies;
    • And contacting customers regularly.

    Imagine the time it would take to run each of this areas personally. And in the process, you will need to find the time to build your business - developing sales and marketing strategies, and developing new products and services. Needless to say, you will never be able to find the time.

    Whether it’s a new technique, a new hire or new piece of software, be watchful for anything that can help you in automating your business. Collectively, each bit of automation can save you hours of wasted time to work on other, more productive things.

    It may not be the same in your business. But even the smallest increments of time that you save will add up. For example, saving only 1 minute a day will give you an extra six hours a year. And saving seven minutes a day will give you an extra week!

    So don’t just be “in business”. Automate it, and then grow it.


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      gobala krishnan
      Gobala Krisnan is a direct-response marketer turned blogger who makes over $10,000 a month from his blog empire. If you want to make money online from blogs, he is the only person who can reveal the secret of merging time-tested direct marketing strategies with web 2.0 traffic. Read more about him >>