Andrew,
I'm sure at some point, someone will come along with the answer.. As I've seen it done on the link I've provided in a previous post.. there must be other instances of it being used... I just need to learn the technicalities of it.
I've just looked at the site you pointed to with regards to radio blog... great to see DJ Tiesto was included in there

and reminded me of something I would like to do with my blog.
I would love to be able to include video clips either with the relevant posts or within the side bar - ie. a 60 second footage of the sea and beach in the caribbean to go with some artlcles on that place - I wonder if any affiliates programs have video's like that that direct people back to their site to place the orders? *Just thinking out loud now*