I use Google Adwords and they have been good but I give a warning too. I run multiple adverts for various sites I run - for myself and for clients. You can't set up an account unless it's linked to a credit card. Unknown to me till recently Google Adwords wasn't billing me for one of my adverts - I hadn't kept a close enough watch as I'd seen payments being processed each month, it didn't occur to me that there might be one missing. End result? Over $2,000 taken out of my account in several debits over a 24 hour period - because they hadn't billed me for many months. They have not been able to tell me why it happened and I'm still paying for it. I had to cut back on my existing adverts because I couldn't afford to keep paying for those and this build up of one advert. However, if I'd been billed monthly as should have happened my business would have absorbed the expense over that period of time - not in hit.
So, the Adwords are good and do work, but keep a close watch on the billing process.  |