Jon Leger’s Search Engine Myths Exposed Review

As if we didn’t already have enough SEO advice to drive us nuts, Jonathan Leger released Search Engine Myths Exposed with a bang and tells you everything you’ve learned so far is dead wrong.

Another SEO guy bashing all other SEO guys to prove a point and sell his product or consulting service.

If that’s what you thought, you’re in for a surprise. Yes, there’s IS a catch- Search Engine Myths Exposed is a free report, and it’s ultimate goal is to get more people signed-up with Jon’s . I have no problems with that, since his site is something I’d recommend to someone who bets his last dollar on my advice.

In fact, that’s what some of the world’s smartest marketers do – provide top-notch content for free and funnel the readers to their product. In fact, it’s a sign that you’ve reached the pinnacle of being an information marketer or product owner. Ken Evoy from SiteBuildIt released tons of superb SEO and affiliate marketing courses for years, all of them funneling sales to his website builder.

So I have no problem with the motive of offering a free report, or the fact that it has a 2-tier affiliate program that pays you $0.25 for each download you refer. Lets get into the details of the Search Engine Myths Exposed report itself, and focus on that.

Quite honestly, I learned a thing or two about SEO myself from Search Engine Myths Exposed, simply because Jon shows you proof. If you’re a regular reader of Jon Leger’s blog you’ll know by now that he likes to turn Google into a lab rat, perform a series of cruel test on it, and record his observations like an evil scientist on a TV show.

In fact, almost every other topic covered in Search Engine Myths Exposed has been tested over a period of time, and Jon constantly documents the results on his blog. Here’s what you’ll discover in this report:

1. Myth 1: Google Sees All and Knows All – In this section, Jon explains why Google is not god, and exposes some of the circumstances where Google surely doesn’t seem to know what they are doing. In other words, Google does get it wrong sometimes..
2. Myth 2: Google Will Not Rank Duplicate Content – I learned the most from this section, in fact I had a “A ha” moment after reading the chapter. I now look at all the annoying idiots duplicating the content from EasyWordpress.com in a whole new light. I learned that can work for you. not against you, and that Google still does index them to a certain degree.
3. Myth 3: You Must Get Links from Related Subject Sites – Jon demonstrates how any link from a good site will do, especially when your sites are so niche it’s almost impossible to get related or “themed” links
4. Myth 4: Your Site Must Focus on One Subject To Rank – Personally I think your blog must focus on one topic (90% of the time) to brand it and build readership. However, for the sake of getting high or getting in the top 10, you can rank well for keywords that are not the bulk of your blog’s content.
5. Myth 5: High Page Rank Means Good Rankings – In our survey on Google Pagerank, a lot of people indicated that they believe in it, while others claimed they didn’t give two hoots about the little green bar. Jon gives some examples about how some sites with lower PR outrank those with higher PR
6. Myth 6: You Must Add New Content Regularly to Rank Well – I know this is a myth, as my classic guitars site has ranked top 5 for the same keyword since 2001, and I have not added anything to that site in over 4 years. The same case with my Malaysia auction site, it has been ranking well on the first pages and makes over $150 / month in Google Adsense although I didn’t touch it in the past 2 years.
7. Myth 7: Ranking in Google Is Hard – Jon demonstrates why it’s not hard, especially if you’re building sites on
8. A case study of how Jon’s own websites – He gives you examples and screenshots from his own sites

Overall, Search Engine Myths Exposed by Jon Leger is an easy read, with a lot of useful screenshots and diagrams to explain his ideas and theories. Very well done.

The ultimate conclusion is that to get high search engine rankings, you need to focus on only 3 things:

1. Creating proper title tags for both search engines and readers
2. Getting one-way links with the proper keywords in your anchor text
3. Getting as many links as possible from a diverse pool of websites

The of course, Jon recommends his network as the best solution. At least in this case, it’s perhaps the best recommendation you can get as far as link-building is concerned. Plus, it’s barely a mention of his service, not an all out pitch.

If you haven’t read Search Engine Myths Exposed yet, you should download it (free), print it out, and let some of the facts sink into your SEO-brainwashed mind. Jon says SEO is simple, and I believe him.

Tagged as: goole, jon leger, pagerank, search engine, search engine optimization, SEO