So you want to make money online, but still struggling to find the wind beneath your wings? What type of blogger are you really, and how do WordPress and blogs fit onto your profile as an Internet marketer?
In previous posts I have talked about becoming an authority blogger, where you take the lead in a niche market and become the “go to guy” that every one wants to talk about. But if that type of blogging is not your cup of tea, maybe “niche blogging” is!
The Niche Blogging Model
Niche blogging is very different. When people say “niche blogging” they usually mean creating blogs in other niches besides the one they are already blogging on as an authority blogger.
Niche blogging is simple using WordPress as a CMS, adding a pre-defined number of content (say 50 articles), and tying it all up with a static front page.
Reward level is perhaps not as high as authority blogging, but still very good. Since you are dependent on search engine traffic and advertising / affiliate products, you need to build more sites if you want to increase your income. I know a lot of people who not only survive, but make a six-figure income building niche blogs. Some blogs they keep, others they sell for a profit.
Is Niche Blogging for You?
Is this the type of blogging you want to do? I think the key characteristics of someone who can succeed with this type of blogging are:
- The ability to set goals and deadlines, and stick to them
- The skills to build sites quickly, while making it look decent enough
- Not too fussy about the aesthetics of their blogs – they just want the traffic
- The ability to take a “”formula” and apply it daily till it’s perfected
- Interested in exploring new niche markets instead of just sticking to what you know
- Ability to organize a small group of people and coordinate their work
- Ability to teach and pass on technical knowledge / instructions easily
I think point number 6-7 are the most important. If you’re creating niche blogs every day, they you most definitely have to outsource many aspects of site building, design, content writing and SEO. You need to be able to communicate and teach people what you know and how you prefer to do things.
Two products I’ve created, WordPress AdSense System and Super Affilitate Blogger, are all about niche blogging. I highly recommend you take a look at them to understand in detail exactly what you need to do, if you want to make money from niche blogging.
In the next of this 3-part mini-series, we’ll take a look at another blogging model: autopilot blogging.
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- Profit Blogging and WordPress for amateurs Statistics reveal that WordPress is the most widely used blogging...
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I think that when choosing a niche blog you need to be aware that it takes a lot more knowledge than a day to day blog. Also it is more time consuming in that you have to as you say create “yourself as an authority” or someone that post interesting up to date information/reviews. I also think that you need to be aware of when it is time to outsource. All blogs require a lot of work and if you want to make it a successful home business you have to realise when to outsource to be more successful and use your time productively.
I would say that this model would be for intermediate blogger. I think I’m going to start this model soon.
Thanks Gobala for the useful guides.
Gobala
I think what it is’t essential to utilize WordPress for this of blogs. You describe a typical content site, which can be built on any platform. The only condition – you must be familiar with it. Personally I prefer Drupal for this.
@ organic – Its true, you can use any platform. But I think in terms of publishing content WP is still better than Drupal or Joomla, especially for newbies.
You can appear to be an expert in almost any subject by spending a little time at Wikipedia. As long as you don’t engage in public debates on the topic you’ll be safe.
The secret to making niche blogs work, at least for me, is to subscribe to the RSS feeds of trade journals, setup Google alerts, etc. Then identify hot issues and buzz words coming to the forefront. About once a week post a good article on one of those issues and load it with the right buzz words. All your other content can be re-published filler as long as it maintains the overall semantic theme. But if you promote your “golden posts” correctly you’ll pull in regular waves of traffic that get larger each time.
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