PPC Classroom Review – Affiliate Marketing With Pay Per Click

A few days back I had the chance to really go through my copy of PPC Classroom, and the first thing that caught my eye is the wide range of PPC and keyword research tools available to members. Besides that the course looks great, and it was developed from the collective knowledge of Anik Singal and Amit Mehta, who generated over 2.4 million in affiliate commissions last year from PPC marketing.

One thing I noticed about PPC Classroom is that it’s not an “ebook” – all the content is presented via web pages protected by the members area. This way they integrate the text / audio / video parts very well. Once there, you can select the different modules via a drop down menu or go through them one by one.

• Forward: Hitting the Tipping Point to Super Affiliate Success
• Module 1 – Market Research
• Module 2 – Keyword Research and Building a Killer Profit Pulling Keyword List
• Module 3 – Direct Linking, Landing Pages, and Your Own Affiliate Site
• Module 4 – How to Set Up Your AdWords Campaign Properly
• Module 5 – How to Design a High-Converting Landing Page
• Module 6 – Understanding the Google Quality Score
• Module 7 – Launching Your Campaign… Do You Have a Dud, or a Winner?
• Module 8 – The Importance of Split Testing and How to Do it Correctly
• Module 9 – Bid Optimization Strategies

You can also take the PPC Classroom quiz after c going through the modules, and view your scores. If you pass a certain score you’ll receive certification from PPC Classroom – this is the incentive they give their members to not abandon the modules.

I’ve dabbled with Google AdWords since 2003 when there were very few advertisers, clicks were cheap and the program itself was very straightforward. But ever since, AdWords has become ever so more complicated with the introduction on Landing Page Quality Score and other metrics that makes PPC though, and risky, for the absolute beginner.

However the allure of being able to set-up an ad, pay for some clicks, and make money before you go back home from work is what makes PPC so darn attractive. PPC is definitely something you wouldn’t want to learn from “trial and error” as every mistake you make costs you money. If you have no idea what to do, when to do it and how to do it, you’re going to lose more than just pocket money.

If you’re thinking of getting PPC traffic to your blog, as I mentioned in Super Affiliate Blogger, I highly recommend you get at least the basic PPC Classroom course. They also have additional videos and “Behind the Scenes Bootcamp” which you may want to get if you’re truly serious about PPC.

Overall, the way PPC Classroom is done gives me inspiration to revamp the way I sell and design my own information products. Great stuff.

Tagged as: amit mehta, anik singhal, google adwords, ppc