You must have observed this thing on many big blogs like TechCrunch or JohnChow. They all use a new trend of banner advertising, the square banner which is usually 125 x 125 pixels or 120 x 120 pixels.
This advertising trend is everywhere and is also giving people a lot success. A single 125 x 125 pixels square banner ad space on TechCrunch costs some $25,000. JohnChow’s rate of this 125 x 125 pixels advertisement space is for $500. Even advertisers are interested a lot in buying ad spaces of this type. But why?
The reason is a bit kinky but still amazing. It is because of many things. It gives the advertiser and the blogger both an opportunity of double hand clapping strategy. The advertiser get more exposure and the publisher gets more money.
Exposure: Imagine a 125 x 125 pixels ad banner of your blog’s sidebar top. Whenever a visitor comes, his first attention goes to that banner. This gives the banner a lot exposure. It is highly acceptable that these ad spaces get most of the visitors attention.
Cleanliness: A simple small box will not clutter your blog, right? Yes, it will not. Using this advertising space idea can make your blog look more professional and less cluttered whereas those long banners lying everywhere can make it look dull.
Compatibility: Most themes are not compatible with long banner ads or leader board ads, but almost every theme is compatible with square banner ads. This makes the idea more unique and friendly.
Professional: Because this ad style is much cleaner, has a lot of exposure and is very compatible, then for sure it will ad a tag of professionalism to your blog. Plus since this ad trend is popular, it looks a lot more professional to a new visitor of your blog.
If you are not accepting this ad trend on your blog, then do it now. This can bring a lot more advertisers to your blog and make you earn more money blogging!
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