Matt Cutts is a famous Google engineer, head of the “Search Spam” unit in Google. This department basically determines what sites are trying to game the search engines, and how to stop them.
In this video Matt Cutts talks about the search engine benefits of Wordpress, and why he would recommend using Wordpress as a website building tool.
Some important points:
- Wordpress is probably one of the best SEO tools you can use for free to build your website, especially version 2.3 that works better at avoiding duplicate content
- Consider keyword variations that a real user would type into the search engines
- Provide some form of useful resource on your site to give people a reason to keep coming back
- Use Google’s Webmaster Tools to make Google understand your site better, and improve your SEO with their free tools
- If you’re using videos on your site, you can get indexed better by having a transcript (text) on your site with the video as search engines still have problems indexing videos
- To get a real view of how a search engine’s “bots” view your site, try looking at it from a text-based browser like Lynx or use an online SEO tool that allows you to see your site as it would appear in Lynx
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Not only is Wordpress good for SEO purposes, it’s also extremely easy for the beginning blogger to get started with a blog of their own. Especially with most web hosts offering one-click installation for WP.
WP is simply getting better and better, been using it like a CMS platforms to build my sites. Easy navigation, and tones of themes available for use.
Thanks for posting our video.
We did shoot about 17 other interviews at Pubcon in Vegas. You can see them all here – http://www.reachd.com
Enjoy
I’ll surely check them out, its all good stuff.
Ah, this was a good find!
Matt Cutts is such a nice guy! And we all say Google is evil and stuff!